📈 Maximizing Customer Engagement with CubeLink’s Retargeting: The 80/20 Rule in Action

How CubeLink’s Digital Handshake and Retargeting Make Every Customer Interaction Count

In today’s competitive landscape, reaching new customers is important, but reconnecting with existing customers is often the true path to sustained growth. Enter CubeLink’s digital handshake – a revolutionary tool that allows businesses to maximize the impact of every customer who walks into their establishment. Through CubeLink’s retargeting capabilities, businesses can apply the 80/20 Principle (also known as the Pareto Principle) to focus on the loyal 20% who generate most of their revenue, creating exponential gains in profitability.

Understanding the Digital Handshake and Retargeting

At CubeLink, we believe every customer interaction is an opportunity to build lasting relationships. The digital handshake is a seamless, instant engagement when a customer interacts with a CubeLink Smart AI Cube in a hotel, restaurant, or retail store. This interaction isn’t just a touchpoint – it’s the beginning of a deeper connection, enabling CubeLink to retarget that customer effectively and at a low cost.

Here’s how it works:

1. Customer Interaction: When a customer engages with a CubeLink Smart AI Cube, they initiate a digital handshake that allows us to recognize their interest.

2. Retargeting Begins: After this interaction (tap mobile on Cube), CubeLink’s system initiates a cost-effective retargeting campaign that shows tailored ads on the customer’s mobile device. This ad campaign specifically targets customers who have already visited the business, maximizing familiarity and likelihood of return.

3. Building Repeat Business: By reaching out to customers who already know the business, CubeLink retargeting boosts the chance of repeat visits. This approach is more affordable and effective than traditional customer acquisition campaigns aimed at cold audiences.

Applying the 80/20 Rule: Focusing on High-Value Customers

The 80/20 Principle states that 80% of outcomes come from 20% of causes. In business, this means a small group of loyal customers often generates the majority of revenue. CubeLink’s retargeting is designed to enhance this high-value 20% by encouraging more frequent visits from those who already know and appreciate the brand.

Imagine this scenario:
If a business has 100 customers per week, retargeting just 20% of these visitors can already lead to significant returns. With CubeLink’s retargeting, a business can shift this 20% up to 30%, meaning 30 customers per 100 are now returning. This 10% increase may seem small, but it can exponentially grow profits due to the compounding effect of repeat business.

Why CubeLink’s Retargeting is So Cost-Effective

Typical digital advertising can be costly, especially when trying to reach new customers who may or may not respond to ads. CubeLink’s retargeting service, however, specifically targets individuals who have already entered a business. This approach not only lowers the cost-per-click (CPC) but also increases the return on ad spend (ROAS), as these customers are already familiar with the establishment and are more likely to return.

By avoiding the need to continually acquire new customers, CubeLink’s retargeting saves businesses money while effectively boosting their revenue from loyal, repeat customers.

The Power of Repeat Business and Customer Loyalty

Consider this: increasing the percentage of returning customers by even a small amount can create compounded growth in revenue. Retargeting has the unique advantage of turning one-time visitors into loyal patrons, amplifying the effect of the 20% high-value segment of customers.

When businesses leverage CubeLink’s retargeting, they unlock a profitable cycle of repeat business:

1. Customer Walks In: First-time customers engage with CubeLink, triggering the digital handshake, (by tapping on the cube to view a menu, leave a review or speak with AI Assistant.

2. Targeted Retargeting Campaigns: Ads appear on customers’ mobile devices post-visit, reminding them of their positive experience.

3. Increased Return Visits: Customers are more likely to revisit due to these personalized reminders.

4. Boost in Revenue from Loyal Customers: This repeat business boosts the profitability of the business, as these are customers who already know and value what the business offers.

The Results: Exponential Growth with CubeLink’s Digital Handshake via the Smart AI Cube.

Through CubeLink’s retargeting, businesses can see a significant increase in the profitability of their high-value 20% customer base. For example, by increasing the number of returning customers from 20 to 30 per 100 visitors, businesses could see an exponential increase in overall revenue. With each customer who returns, the compounding effect grows, leading to potentially 100% or more in additional profitability over time.

This approach makes CubeLink’s retargeting add-on a smart, cost-effective investment that brings long-term growth by reinforcing connections with customers who are already engaged with the brand.

Final Thoughts

CubeLink’s digital handshake via the Smart AI Cube and retargeting service empower businesses to turn every visit into a valuable connection. By applying the 80/20 Principle, CubeLink focuses on high-impact, low-cost retargeting, making each interaction an opportunity to build repeat business. For businesses looking to maximize revenue and foster customer loyalty, CubeLink offers a powerful, data-driven solution that’s designed to grow with them.

Visit: https://getcubelink.com